MENU
OUR STORYProductsWHY WE DO WHAT WE DOFISHERMAN HERITAGEThe ProcessAlbacore TunaSmoked Albacore Tuna24 Pack Cans or PouchesFAQ'sContact
Experienced fisherman standing in the doorway of his fishing boat cabin, wearing work gear at sea.

One Bite and You're Hook'D.

Wild-caught tuna, packed with pride, and delivered by the hands that fished it. We’re not here to play the seafood game. We’re here to change it. Welcome to Hook'd!

Let's Go Fishing
Illustrated fishing boat at sea used as a graphic element on the Hookd landing page.

We’re Not a Brand.
We’re the Boat.

We’re a father-and-son operation who chose the sea and a bowline over the boardroom. We measure success by flavor, not forecasts. We fish it ourselves, pack it with care, and sell it honest—because somewhere along the way, tuna stopped tasting like tuna. What we do is simple. Why we do it, is what matters.

SEE OUr CODE
School of albacore tuna swimming underwater in open ocean, shown in their natural environment.Fisherman standing in the doorway of a working fishing boat cabin at sea on a clear day.

ROOTED IN THE RIGHT THINGS. Because real food,
real fishermen, and real stories still matter.

Why We Do What We Do

We Do This Because
It Needed Doing

Somewhere along the way, tuna lost its truth. It turned into filler, a commodity, the thing you bought when you didn’t care what dinner tasted like. We’re here to change that. We remember the real thing — the pride in a clean catch, the craft that followed, and the respect the ocean demands. So we made a promise: fish it right, pack it ourselves, and bring honesty back to the table.

This isn’t just a company. It’s a comeback.
What We Believe And
Don't Budge On.

• Crafted to Be the Best
• Radically Honest
• Honor the Ocean
• Built for Community
• Wild at Heart, Premium by Nature

These aren’t slogans. They’re the rules we live, fish, and can by.

Every fish, every can, is done right — no shortcuts. We’re real people committed to real practices and real food, always. We protect what sustains us, today and tomorrow. We strengthen local economies and feed people with pride. And we stay fiercely independent, always authentic, because that’s who we are at our core. We don’t just believe these things. We are these things.

Commercial fishing boat docked in calm harbor waters with masts and shoreline in the background.
“Hook’d wasn’t created.
It was carried forward.”
—Austin Wright, Owner
Fisherman holding a freshly caught albacore tuna on the boat with open ocean in the background.
Fisherman working on a boat at sea with seabirds flying overhead during active fishing.
We didn’t plan to start Hookd. We just kept asking the same question: Why doesn’t tuna taste like tuna anymore?
— RObert Wright, Founder
Father and son fishermen behind Hookd, pictured together on the boat during a fishing day.

GOT A QUESION?

We're here to help and answer
any questions you may have!

Email
AustinW@Hookdfoods.com
Address
PO Box 2863,
Grass Valley, CA 95945

ADDRESS

Address 123, New york City 08025

PHONE NUMBER

123 24 56 78 89 10

ADDRESS

Address 456, New york City 08025

PHONE NUMBER

123 24 56 78 89 10

ADDRESS

Address 789, New york City 08025

PHONE NUMBER

123 24 56 78 89 10

OPENING HOURS

MON-FRI: 13 PM - 23 PM
SAT-SUN: 19 PM - 23 PM
@2025 Hook'D FoodsTermsPrivacy